That conclusion by the Nederlands Advertising Code Commission sets the record straight, perfectly, and should be an Inspiration to all investigations regarding carbon offsetting. "Aspiration" is "breathing out," as in releasing CO2 while a meaningful (but impossible) sequestering of CO2 by a NBS would be "inspiring," breathing in and holding your breath for CENTURIES. Instead, think about the "restorative pathway": https://kathleenmccroskey.substack.com/p/20-01-88141
That conclusion by the Nederlands Advertising Code Commission sets the record straight, perfectly, and should be an Inspiration to all investigations regarding carbon offsetting. "Aspiration" is "breathing out," as in releasing CO2 while a meaningful (but impossible) sequestering of CO2 by a NBS would be "inspiring," breathing in and holding your breath for CENTURIES. Instead, think about the "restorative pathway": https://kathleenmccroskey.substack.com/p/20-01-88141