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Naturally, the big certification orgs are captured by industry, such is the case in every govt agency, and with the fossil fuel companies at the IPCC COP “climate” meetings. To be on board (and literally, on the boards of directors), industry requires the major voice, the majority vote, or they would simply bypass that org and start their own! If environmentalists and NGOs want any say at all, they must agree to be marginalized and co-opted to stay in the loop at all. Same goes for the supposed fishery certification orgs. In forestry, clear-cuts make the most profit, so they clear-cut. And if they leave a token tree standing, it will certainly fail with no protection from what used to surround it. Then all the biodiversity is lost, soil ruined by machinery, water cycle destroyed, etc. When you go in an IKEA store (shopping mall?) it is like entering a pavilion at a major world fair. One door in, and a vast winding labyrinth of displays before you get to the exit. Then the fake Swedish tokenism of the dining room. A joyous celebration of consumerism. Remember - for every “clean” place, somewhere there is an equally dirty one (or worse). And thank you, Simon Counsell, for taking a stand!

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