Shell loses appeal against Dutch advertising watchdog. The claim that offsets “compensate” emissions is misleading
reddmonitor.substack.com
Shell lost its appeal against the Dutch advertising watchdog’s ruling that its carbon “compensation” adverts were misleading and must be withdrawn. In June 2022, the Netherland’s Advertising Code Commission ruled (for the fourth time in 2022!) that Shell’s adverts were misleading. The adverts explain that customers can pay extra when they buy petrol and claim that this will “compensate” for the greenhouse gases emitted when the petrol is burned.
Shell loses appeal against Dutch advertising watchdog. The claim that offsets “compensate” emissions is misleading
Shell loses appeal against Dutch advertising…
Shell loses appeal against Dutch advertising watchdog. The claim that offsets “compensate” emissions is misleading
Shell lost its appeal against the Dutch advertising watchdog’s ruling that its carbon “compensation” adverts were misleading and must be withdrawn. In June 2022, the Netherland’s Advertising Code Commission ruled (for the fourth time in 2022!) that Shell’s adverts were misleading. The adverts explain that customers can pay extra when they buy petrol and claim that this will “compensate” for the greenhouse gases emitted when the petrol is burned.